If people have to jump many hurdles to take advantage of it, then most will give up. Ease of use: The technique has to be easy to use - that is, it should be learnable and have low interaction cost once it’s been learned.
Usefulness: Foremost, the technique has to provide some sort of benefit.How do you make an interaction technique adopted by a wide variety of people? Three conditions need to be satisfied: Why are these interactions widespread in China, yet they never caught on in the US? And what is the benefit that they provide to UX? Adoption
#WECHAT QR CODE CHINA TV#
Our study participants also reported using the shake gesture in WeChat to interact with various TV shows and businesses, or to get more information about a song. In our diary study conducted in China with WeChat users, many participants mentioned this feature and assigned a central role to it in their mental model of WeChat. In China QR codes are ubiquitous, partly due to the highly popular WeChat service, which had 700 million users in April 2016. The QR code takes users to a page in WeChat where they can purchase the products. A QR code for the Chinese company Juewei advertising its snacks on a subway car. If I asked you to scan a QR code on your phone today, chances are that you wouldn’t be able to. However, they never caught on and they have pretty much fallen into oblivion. A few years back, QR codes, 2-dimensional “quick response” barcodes traditionally made up of black squares placed on a white square grid, were touted as the next big thing: you could use them to quickly scan a URL in a magazine or on a poster and read more information about the product.
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